Sporttape – Ecommerce & Marketing

Sporttape is a leading UK consumer brand based in Wales with the goal of supporting a million athletes a week with professional guidance and tapes they can trust.

We supported Sporttape with their business growth and increased the number of conversions on their WordPress & WooCommerce website. Additionally, due to the high number of plugins and security issues, they also required in-depth technical assistance to rework their back end system to improve stability and speed. We supported Sporttape with a mix of digital marketing, design and development support – tailored around their objectives.

Additionally, our digital marketing strategy focused on optimising Sporttape's Google Ads strategy, increasing their reach and focusing ad spend return & profit. We also assisted them with their overall marketing strategy and social media ads strategy, further increasing Sporttape's reach and visibility. Since working with Sporttape, we have consistently achieved a 500% return on ad spend (ROAS) – above the standard 200% average. Supporting the digital marketing was a refresh to the user journey, streamlining the process to create as little navigation and clicks as possible before a sale. We also updated their visuals, landing pages as well as included more advanced functionality to encourage upsells and larger basket sizes.

Due to their hybrid monthly support package - with continual design, development and marketing - we're able to continually improve their website month on month.