NEW ROLE: E-commerce Marketing Manager
6 December 2024 — Pobl Tech
About Pobl
Pobl is a full-service digital agency based in Cardiff. We specialise in delivering innovative design, development, branding, and digital marketing strategies to help our clients achieve their goals. Pobl Tech is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Role Overview
We are seeking a skilled and proactive E-Commerce Marketing Manager to lead and manage our e-commerce and marketing client work. The ideal candidate will have experience in developing and implementing strategies to improve online sales, manage digital marketing campaigns, and optimise e-commerce platforms.
You may not have all the answers and skills, but above all else, we’re looking for someone who’s curious and eager to learn. We’d like to hear about your personal set of skills, what they could bring to the role, and the additional value you can offer our e-commerce clients.
Role Requirements & Responsibilities
E-Commerce Strategy Implementation:
- Create and implement tailored e-commerce marketing strategies to improve client online sales, revenue, and profit.
- Work with clients to optimise their online stores, user experience, and conversion rates.
Paid Media Management:
- Plan, execute, and manage paid media campaigns across platforms such as Google, Microsoft, Amazon, Meta, and TikTok.
- Analyse campaign performance and provide actionable insights for optimisation.
SEO:
- Implement SEO best practices to increase website traffic and improve search engine rankings.
Email Automation Management:
- Develop and execute automated email marketing campaigns using platforms such as Klaviyo or Mailchimp.
- Create segmentation and personalised email workflows to maximise customer engagement and retention.
Client Communication and Relationship Management:
- Act as the primary point of contact for clients, providing regular updates on campaign performance and strategic recommendations.
- Build and maintain strong client relationships to ensure satisfaction and long-term collaboration.
Team Collaboration:
- Work closely with internal teams (designers, developers, and marketers) to deliver high-quality e-commerce solutions and campaigns.
- Provide insights and recommendations for site improvements based on industry trends and competitor analysis.
Experience and Skills
Required:
- Proven success in driving marketing account revenue and growth.
- Experience in e-commerce marketing or digital marketing roles or environments.
- Experience in managing Google Ads and Meta Business Suite.
- Content awareness; knowing the correct content strategy to utilise and how to procure (or create) the required content.
- Content accuracy; ensure high-quality execution for public-facing campaigns (e.g. grammar, copy context, image quality).
- Strong organisational skills with the ability to manage multiple projects simultaneously.
Desirable:
- Experience in delivering campaigns or optimising Amazon accounts.
- Proven success in delivering lead-generation strategies.
- Experience with Google Tag Manager, including conversion tracking implementation.
- Content writing skills (e.g. for digital platform optimisation or search engine optimisation).
- Have an understanding of affiliate marketing.
- Familiarity with website user experience (UX) optimisation.
- Multilingual skills (including ).
What We Offer
- A collaborative and supportive work environment.
- Flexible working hours (average between 8.00 am – 6.30 pm).
- Hybrid working arrangements (working from home on Tuesdays and Thursdays).
- 28 days of annual leave (36 days including bank holidays).
- Opportunities for professional development and growth.
- Annual bonus scheme (discretionary).
To Apply
If you’re passionate about e-commerce and digital marketing and are eager to make an impact within a fast-paced, dynamic digital agency, we’d love to hear from you. Please send your CV and a cover letter to hello@pobl.tech
